Rolex Day-Date 40 in Platinum - Reference 228396TBR - Ice Blue Dial on President Bracelet

Why we love this watch

Few watches command a room the way the Rolex Day-Date 40 does. Reference 228396TBR represents the apex of the Day-Date lineage - a watch that has defined horological authority for decades and continues to set the standard for what a truly exceptional timepiece should be. Crafted in platinum, the 40 mm round case carries an inherent weight and gravitas that no other material can replicate. Platinum is rarer than gold, cooler to the touch, and develops a presence on the wrist that speaks without needing to announce itself. It is the natural choice for a watch of this calibre. The dial is finished in ice blue - a shade that exists in perfect harmony with the platinum case, catching light with a cool, luminous depth that shifts subtly across different settings. Arabic hour markers lend the dial a bold, assured legibility that grounds its undeniable elegance in something purposeful. Day and date complications are displayed with the clarity and precision that Rolex has made its hallmark, with the date presented at the three o'clock position. The President bracelet - one of the most recognisable and coveted bracelets in watchmaking - completes the piece with its signature three-piece semi-circular links, designed exclusively for the Day-Date and worn by those who set the agenda. At SASO, we exist to connect our Brisbane clientele with watches of exceptional rarity and distinction. The Rolex Day-Date 40 reference 228396TBR can be secured to order - enquire with our team today to begin the conversation.