Rolex Datejust 31 | Ref. 278274 | White Lacquered Dial | Fluted White Gold Bezel | Jubilee Bracelet

Why we love this watch

Few timepieces articulate effortless sophistication quite like the Rolex Datejust 31. Reference 278274 arrives at SASO as a study in considered refinement - a watch that has defined the codes of elegant horology for generations and continues to do so with quiet authority. The 31mm round case is crafted in Oystersteel, a material celebrated for its exceptional resistance and lustrous finish. Crowning the case is a fluted bezel rendered in 18ct white gold, its precisely engineered grooves catching light with every movement of the wrist. The contrast between the cool steel of the case and the warm luminosity of the white gold bezel is one of Datejust's most enduring signatures. Beneath the bezel lies a lacquered white dial of striking clarity. Roman hour markers mark each hour with classical authority, lending the dial a sense of timeless formality that speaks equally well to formal occasions and refined everyday wear. At the 3 o'clock position, the iconic date window provides immediate practical functionality without disrupting the dial's composed symmetry. The watch is presented on a Jubilee bracelet in Oystersteel - a five-piece link design that has accompanied the Datejust since its earliest days and remains one of the most graceful and wearable bracelets in watchmaking. Its articulated construction drapes the wrist with a suppleness that belies its robustness. Powered by a movement offering a 55-hour power reserve, reference 278274 balances mechanical integrity with the kind of quiet confidence that defines everything bearing the Rolex crown. This is a piece that requires nothing of its wearer beyond the pleasure of wearing it. Available now exclusively through SASO, Brisbane's destination for luxury timepieces of distinction.